Adsense Arbitrage, made for Adsense
From publishers’ point of view, it can filter out Adsense ads that pay a peanut, revenue can increase even CTR remain contant, but we have little clue about the bids. One standard way of doing this is to filter out all MFA sites, ie Made For Adsense site. By doing so not only increase your revenue, but also give a better surfing experience to your visitors as such site contain nothing but google Adsense. What they normally do is, have many MFA sites with maximum Adsense placement and minimum content, then bid for cheap keywords in Adwords. So potentially they will spend a few cents in Adwords, but earn back 10 or 100 times from those MFA sites’ Adsense. Nowadays, there is a word to for such : Adsense Arbitrage
Here is an interesting article from Forbes
The search giant’s targets are Web sites that use arbitrage to take advantage of loopholes in Google’s Adwords advertising system. Adwords allows Web sites to bid on the search terms beside which their advertisements will appear. The more demand for the search term, the more advertisers pay for each click on the ad that appears when users search for that term. The arbitrage scheme exploits that system using the basic buy low, sell high principle: A Web site arbitrageur uses a low-priced keyword to lure traffic and then redirects that traffic to another site that contains little content and is stacked with ads that earn a much higher price.
Take an example from the online market for asbestos-related cancer lawsuits. A Web page arbitrageur can buy a misspelling of mesothelioma like “mezothelioma†for just nickels per click. The arbitrageur’s ad then appears next to the results for that search term. Google users who click on the ad are led to the arbitrageur’s site, which is stocked with more lucrative ads for attorneys and cancer treatments. For those links, the arbitrageur might be paid as much as $25 per click.
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