In short:

Why are we doing this?
Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

And it means:

After the one month review period, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load very slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.

Basically the the shorter loading time, the better position and lower minimum bids you might get. May be is a good news for web hosting companies as well?? LOL

I’m wondering will this affect Adsense users eventually. Say if my site has shorter loading time, isn’t it give Adwords users a better platform to show their ads as well? Should I be rewarded as well?

ad:tech – 26/27 June 2008
ad:tech brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. With the rapid growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies. Companies are realizing the meaning of ROI on ad spend like never before.

Exhibiting companies

• .FOX Networks
• 88DB.com
• Acronym Media
• AD2ONE GROUP
• adma
• Admax Network
• Aktiv Digital
• Charged Media
• ColorZip Singapore
• dgm Asia Pac
• Easy Ad
• Eyeblaster
• Friendster
• Google, Inc.
• Hong Kong Association of Interactive Marketing Limited (HK)
• i-POP
• Innity Sdn Bhd
• Internet Industry Association of Singapore (IIAS)
• Interwoven
• m.Net Corporation
• Marketing Institute of Singapore (MIS)
• Nielsen
• NTT Resonant Inc
• Omniture
• Premiere Global Services
• Recruit.net
• RedHat Media
• SEMPO
• Singapore Press Holdings Limited
• Sivrin Technologies
• StrongMail Systems
• Verztec Consulting Pte Ltd
• WebDNA
• XM Asia Pacific Pte Ltd
• Yahoo! SEA

Venue

• Suntec City Convention Center

See you there !!!