马来西亚, 婚纱照, 结婚, 婚宴场所, 婚礼, 摄影服务, 注册, 结婚仪式, 婚纱店

Some of the basic procedures that I normally do are :

1. To determine if the site is indexed by search engine. Key in site:bbs.malaysiabrides.com in the search box to search for indexed pages. If nothing is indexed, submit the site to search engines.

2. To determine competitors. Key in the targeted key phrases and see how others are doing. Target certain position and work out a strategy. For example if search for 马来西亚婚纱, bbs.malaysiabrides.com is located at the end of second result page, my first target is to move it up to first result in second page.

3. To create sufficient keyword density. Try to incorporate the targeted keywords into your content in order to achieve certain level of density. The “visibility” and “amount” of keywords must be correct.

4. To rethink your navigation. Make sure your desired content/keywords can be discovered by the search robots.

5. To verify your html pages. Make sure simple html is used in order not to confuse the robots. Although nowadays robots are clever enough to crawl any type of content, I still prefer simple stuff.

6. To make sure that your page titles are optimised. Don’t put all the keywords in the page title, you can only target a few at a time. Although ppl say robots don’t look at title anymore, I still think it is important or is a good practice.

7. Monitor your traffic frequently. Find out what keywords bring you the most traffic, monitor your targeted keywords’ performance, etc, you need to keep fine tuning the strategy in order to achieve good result.

Last but not least, don’t spend too much time on it.

Before optimisation:
1. 马来西亚婚纱店 – first result of second page
2. 马来西亚结婚摄影服务 – not within first few pages
3. 马来西亚婚宴场所 – first result
4. 马来西亚婚礼录影师 – first result

Keywords like 婚纱店, 婚宴场所, 录影师, etc will most likely be my first target.

A rule of thumb is to put your important content(key phrases) and your links at higher position so that it can be easily crawled by robot so that next page can be crawled and PR can be propagated to next page as well.

If for any reason you need to use javascript or image as navigation link, try to put plain text link if possible, as robot prefer plain html. The following changes is performed for the same reason:

Case Study : Malaysia Bridal Shop

Before:

After:

I always complaint why I optimise MYB for google search engine, but it get so much more traffic from yahoo, i can’t understand where went wrong, but…… now i’m asking myself, what the sh*t is yahoo doing? I’ve not done any modification for months (lazy me), I just can’t understand what can cause such a drastic change.

Yahoo Traffic

But I’m pleased that increased in Google traffic can cover my loss in Yahoo.
Yahoo Traffic

When everything is settle down, I’m going to focus on SEO again, but right now i’m still building more content.

Majority of the new traffic now is from Search Engines, which is very important, especially when you want to monetarize your forum. A lot of publishers will say adsense can’t survive in forum, that is because their “first time visitor” is too little.

When I join MalaysiaBrides.com, the new visitor percentage is less than 10%, my aim for 3-6 months is to double and tripple it, my achievement after 9 months is 36% of new visitors, and 61% of traffic from Search Engines. For a forum where the traffic is mostly repeated, I would consider this is a relatively good result, although there are still much to be achieved.

Malaysia Forum

is a h1 trick here, but the score given is not that useful anymore.

MYB is getting good rank for : Malaysian Forum, but not Malaysia Forum. So thinking of ways to push all 3 forums up for the key phrases : Malaysia Forum & Malaysian Forum

At the moment Malaysia Fauna Forum keep dropping for google, i really don’t know why, and is not listed in msn as well.

1. Malaysia Blog Directory – www.malaysia-blog-directory.com

2. Malaysia Blog Directory by MYB – www.malaysianbabes.net/malaysia-blog-directory

3. MYB Friends and Feeds – blog.malaysianbabes.net
This is my latest addon for MYB Blog, where it will list MYB member’s blog as well as feed their posts in individual blog.

Search engine target key phrases :
- Malaysia Blog
- Malaysia Blog Directory

Hardcore SEO guys hate people who mention about alexa ranking, because that is totally a crap. But for all the websites buyers who has no knowledge about all these rankings, alexa is always an easy and good consideration for them, although all of us know that is really useless and can be manipulated easily. Browse around, see how many websites that show their alexa ranking in their advertisement request page.

To download :
https://addons.mozilla.org/firefox/321/
http://www.quirk.biz/searchstatus/

A lot of unethical search engine marketers have developed plenty of methods to get higher position in search engines. However, most of them are considered as spam. Below are some example of the techniques :

1. Use of Unrelated Keyword
To gain top positioning in search engines, many spammers place unrelated keywords in their web pages which is nothing to do with their actual content. For example, many people put the words “sex”, “online gambling”, “loan advice”, etc, in their meta tag in order to get higher position and better search result just because it is a popular keyword.

2. Keyword Stacking / Keyword Stuffing
In order to get higher keyword density to boost a web page’s relevancy in the search engines, spammers tend to use the important keywords repeatedly. For example:

Web hosting, website hosting, web host, cheap web hosting, cheap web hosting, cheap web hosting, cheap web hosting, cheap web hosting, cheap web hosting, cheap cheap cheap cheap cheap cheap cheap cheap

This type of text can be placed in any HTML tag, including the title tag, meta tags, body tag and so on. It can also be placed inside invisible layers and the <noframes>, <noscript> and <input type=”hidden”> and <img>. For example, many unethical search engine marketers create a small, transparent image called space.gif, blank.gif which is 1×1 pixels in size. Then they put a series of keywords in the alternative text of the graphic image, which can be shown as below:

<img src=”space.gif” alt=”web hosting, website hosting, web host, cheap web hosting, cheap website hosting, cheapest web hosting, WEB HOSTING, WEBSITE HOSTING”>

No matter where this type of text is placed, it is still considered spam because it is clearly written to boost relevancy, not giving any benefit to the users.

3. Hidden Text
In order to appear at the top of search results, the web pages must contain enough key phrases that users might type in the search engines. However, this is very hard to implement without affect the original design. One way to place the key phrases on web pages without changing the look and feel of the site is to hide the text or make it invisible, this can be implemented in the following ways:

Using same color for text and background, with <font> tags, graphics and other CSS techniques.

Using hidden text in HTML forms tag <input type=”hidden”> even though a web page does not contain a form.

Placing keywords inside a <noframes> tag even though the pages does not contain a frameset.

Using hidden layers in style sheets, either by placing layers on top of each other or by placing the layers outside the browser screen.

4. Tiny Text
Many spammers understand that hidden text can be penalized, so they often put the keywords at the bottom of the page. They format the text with an extremely small size and in a color that is very similar to the background, so that it is difficult to read by the users. Although tiny text is visible, it is often considered illegal.

5. Artificial Link Farms
In order to increase link popularity, many spammers try to create multiple web sites linking to each other. Free-for-all (FFA) web sites are an example of artificial link farms. Link popularity is not solely depends on the number of links, but quality of links. Link farms cannot provide quality links to boost your link popularity, and linking to them might causes you trouble also, as you might be penalized because of participating in a spamming network.

6. Page Swapping
Page swapping can be done by submitting an optimized web page to the search engines, and then replace it with another one after it gain the top position of search engines. Page swapping is a difficult practice to maintain, because no one knows when or how often a search engine spider visits a site.

7. Redirects
Another way that spammers switch web pages is by using a redirect. A redirect is HTML coding, programming, or scripting that is placed on a web page so that page visitors are sent to a different URL after a specified period of time, often zero seconds. One of the most common ways to redirect is which looks like the following:

<meta http-equiv="refresh" content="0;url=http://www.frederickgoh.com>

With redirection, spammers create an optimized page for a particular keyword phrase. The optimized page, with the redirect, is submitted to the search engines. If the optimized page gets a top search engine position, anyone clickling the link to this page is automatically sent to a different page called a destination page. The destination page does not contain the same content as the optimized page. In fact, the destination page often does not contain the same keywords as the optimized pages.

To combat this type of spam, many search engines do not accept pages with any type of redirection other than the HTTP 301(permanent) redirect. Most of the time, the search engines list the destination page, not the page that contains the redirect.

8. Mirror or Duplicate Pages
Spammers duplicate or slightly modify a web page. Then, the spammers submit to a search engine hundreds or thousands of pages with only tiny modifications. For example, two pages might have identical content and different title tags, and two other pages might have identical content and different meta tags. If any of the submitted pages rank well for a specific keyword phrase, all the pages wilth slight modifications can dominate a search engine’s top search results.

9. Doorway pages, gateway pages, and hallway pages
Doorway page companies generally create thousands of pages for a single keyword or keyword phrase. All these pages are fed to the search engines, often through the free submit pages. Because doorway pages are built specifically to rank, the search engines indices are essentially polluted with web pages containing unnecessary information. Doorway pages are not very pleasant to look at, and they often contain so much gibberish that they have to be cloaked.

10. Cloaking
Cloaking is a technique of feeding search engine spiders one web page and feeding all other end users a different web page. All the major search engines consider cloaking to be spam. The only time that search engines accept cloaking is through a trusted feed program.

11. Domain spam and mirror sites
Domain spam is the practice of purchasing multiple domain names and building sites with identical or nearly identical content in them. The purpose of utilizing domain spam is to get multiple listings in directories to achieve link popularity and more traffic. The resulting link popularity in the directories helps boost search engine visibility.

Search engine ranks a web site according to its relevancy to the searched keywords. It always assign”points” to web sites based on some predefined criteria. Most engines grade the placement of keywords and phrases on your web site based on these factors.

* Keyword prominence
* Keyword frequency
* Keyword density
* Keyword proximity
* Keyword placement

Keyword Prominence
How early the keywords appear in a web site will show how important it is to the web site. The very first element in HTML that can contain keywords is in the site’s Title tag. Besides, search engines also pay special attention on the first 25 words of the body text. As a result, keyword-rich body text should be presented early in the HTML organization of the web page in order to catch more search engine attention.

Keyword frequency
One way that a search engine determines if a web page is about a particular keyword or phrase is by looking to see how frequently the keyword or phrase appears on the page, which is called keyword frequency.

Although it is an important factor, you shouldn’t go overboard, because many engines will penalize you for spamming or keyword stuffing if you repeat a word too many times. As a rule, we include the targed keyword phrase once in the keyword META tag and once or twice in the site’s Title tag as well as a few in body text.

Keyword density
The number of keywords appearing on a web page compared with athe total number of words appearing on that is how keyword density is measured. Keyword density is often measured in different areas of the web page, for example META tag, Title tag, body text etc.

A higher keyword density shows that the particular keyword is very important to the web page and it catches more search engine attention. As a rule, a keyword density between 5 – 7 percent will be good enough.

Keyword proximity
The placement of keywords on a web page in relation to each other, or in some cases in relation to words with similar meanings to the queried keyword, is measured in keyword proximity. For search engines that grade a keyword match by keyword proximity, the connected phrase “singapore hosting” will outrank a citation that mentions “singapore web hosting” if you are searching only for the phrase “singapore hosting”.

Keyword Placement
The search engines believe where and in what HTML your targeted keywords or phrases are placed is a good indicator of what a web page is about. This is called keyword placement. Over the time, keywords found in certain HTML prove to be more reliable at indicating ther true content of a web document, for example Title tag, body text, hyperlinks, Image tags, etc.

Generally speaking, the search engines are looking for a theme. In order to attain a good ranking in a search engine, the targeted keyword must be included in more area of the page with proper position and density.