Landing page load time will affect your Adwords soon
A few months ago, google announced that landing page load time will soon be incorporated into Quality Score.
In short:
Why are we doing this?
Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.
And it means:
After the one month review period, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load very slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
Basically the the shorter loading time, the better position and lower minimum bids you might get. May be is a good news for web hosting companies as well?? LOL
I’m wondering will this affect Adsense users eventually. Say if my site has shorter loading time, isn’t it give Adwords users a better platform to show their ads as well? Should I be rewarded as well?
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