Going to try something new again….. I’m not sure which search engine to target as of now, but will just do a general optimisation for the Chinese site. Some of the keywords that I’m interested to target are :

马来西亚, 婚纱照, 结婚, 婚宴场所, 婚礼, 摄影服务, 注册, 结婚仪式, 婚纱店

Some of the basic procedures that I normally do are :

1. To determine if the site is indexed by search engine. Key in site:bbs.malaysiabrides.com in the search box to search for indexed pages. If nothing is indexed, submit the site to search engines.

2. To determine competitors. Key in the targeted key phrases and see how others are doing. Target certain position and work out a strategy. For example if search for 马来西亚婚纱, bbs.malaysiabrides.com is located at the end of second result page, my first target is to move it up to first result in second page.

3. To create sufficient keyword density. Try to incorporate the targeted keywords into your content in order to achieve certain level of density. The “visibility” and “amount” of keywords must be correct.

4. To rethink your navigation. Make sure your desired content/keywords can be discovered by the search robots.

5. To verify your html pages. Make sure simple html is used in order not to confuse the robots. Although nowadays robots are clever enough to crawl any type of content, I still prefer simple stuff.

6. To make sure that your page titles are optimised. Don’t put all the keywords in the page title, you can only target a few at a time. Although ppl say robots don’t look at title anymore, I still think it is important or is a good practice.

7. Monitor your traffic frequently. Find out what keywords bring you the most traffic, monitor your targeted keywords’ performance, etc, you need to keep fine tuning the strategy in order to achieve good result.

Last but not least, don’t spend too much time on it.

Before optimisation:
1. 马来西亚婚纱店 – first result of second page
2. 马来西亚结婚摄影服务 – not within first few pages
3. 马来西亚婚宴场所 – first result
4. 马来西亚婚礼录影师 – first result

Keywords like 婚纱店, 婚宴场所, 录影师, etc will most likely be my first target.

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This entry was posted on Tuesday, May 20th, 2008 at 11:37 pm and is filed under Online Ventures, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.