Frederick Goh

Just read this presentation not long ago, some of the items are worth to be referred back again and again, I’ll put some of them to share with you guys as well. I may put them into different posts, and I’ll just cite the author here :

Expansion strategies

1. Create an API (Application Programming Interface)

2. Distribute source as Open Source (eg. Sugar CRM)
3. Create developer ecosystem (eg. Amazon)
4. Create browser plugins (eg. del.icio.us)
5. Create plugins for other platforms (eg. blogging)
6. Create embeddable widgets (eg. Meebo)
7. Advertise on Google Adsense (eg. everyone)
8. Utilize SEO (search engine optimization)

Example of revenue

1. 40% premium memberships

2. 42% Google Adsense
3. 10% selling one ad directly to advertiser
4. 5% text link ads
5. 3% referal money from amazon.com and linkshare

Minimal self funded startup costs, focus on a specific community, value created to the user base through a clever combination of services driving repeat visits and premium subscription, viral growth, advertising revenues and eventually(hopefully juicy) sponsorships.