Web 2.0 Business Models (2)
Types of innovation
Technological Innovation
- Remixing old new ways (mountain bikes) or inventing new technologies
Business innovation
- Supply chains (Walmart), processes (Toyota), business models (Dell), brands (Nike)
Product/service innovation
- Products (Skype), marketing (Apple), services (Salesforce.com)
Design innovation
- Look & fell (Apple), emotion & experience design (Idean)
Cultural innovation
- Leadership (Linux), organization (Google), transparency (Seismic)
Eric Schmidt – Google CEO
Virtually everything new seems to come from the 20 percent of their time engineers here are expected to spend on side projects. They certainly don’t come out of the management team.


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